Vice President of Embedded Marketing, ARM
Richard York was appointed VP of Embedded in July 2014.
Richard is responsible for the segment marketing team focused on the broad embedded market. That includes sub-segments such as automotive, microcontrollers, storage and industrial and also includes developing and promoting the supporting ecosystem. Richard also works closely with licensees and their customers to advise product and market development.
Richard joined ARM in 1994 and has been closely involved in the design of early ARM processors before moving into marketing in 2000. Richard most recently ran the embedded processor marketing team, as VP of Embedded Processors.