Matt Cooper-Wright, Senior Design Lead, IDEO
Matt is a Senior Design Lead at IDEO, with a background in Graphic Design and current focus on Interaction design he brings a full spectrum of knowledge to digital design. From leading user research, through prototyping, to design and code. His ‘full stack’ approach to design means he brings deep knowledge to all parts of the design process.
Matt leads design teams in London and IDEO’s global data and design group, exploring the role of data in the design process. He also leads IDEO London’ Mobility group part of the global Mobility team at IDEO.
Matt also teaches design thinking at graduate and post-graduate level. He writes regularly on best practice for user research and interaction design. He also mentors startups and helps young companies benefit from user centred methods while building software products and service.
Recently Matt spent 6 months leading a Design Lab in collaboration with a Global mobility client. The with a mixed client/consultant team used design to identify and incubate new opportunities in the growing Mobility space.