Mark Darbyshire - Imagine Festival

Mark is responsible for changing the perception of SAP in the U.K. and Ireland, and opening new business opportunities by spreading the word about their innovation and strategy. Mark primarily focuses on technology innovation, but also on Industry and Line of Business solutions as the central lead for their innovation strategy. He is a technical expert and responsible for thought leadership for SAP in the U.K.

Mark’s engagements cover Presales, Consulting and Marketing internally, while externally he drives relationships with customers, partners and other influencers; including the media, universities and market analysts. Mark is responsible for creating compelling content to evangelise the SAP innovation story through examples, case studies and white-boarding, improving customer relationships and market awareness.

Mark started his career at TIBCO Software in 1997, rising to become the first European CTO. After 15 years developing TIBCO’s European presence, Mark became Terracotta’s CTO before moving on to kick start a social media company.