Laura Shoaf, Managing Director of Transport for West Midlands (TfWM) - Imagine Festival

Laura Shoaf is Managing Director of Transport for West Midlands (TfWM) – part of the West Midlands Combined Authority. She has more than 20 years’ international experience in delivering integrated economic and spatial regeneration.

After leaving her native USA, Laura became Head of Strategic Planning and Implementation at the Black Country Consortium and was instrumental in the creation of the Black Country Local Enterprise Partnership (LEP). As Black Country Director of Transport, Laura championed and led the area’s transport agenda, directly advising Chief Executives, Leaders and the LEP.
In 2015, Laura became Strategic Director for Transport at the West Midlands Integrated Transport Authority and then in June 2016 took up her current position where she is responsible for key initiatives across the metropolitan area such as Midlands Connect, the HS2 Connectivity Package and the region’s Strategic Transport Plan, liaising with Government departments and regional agencies for the benefit of the West Midlands. She is also responsible for delivering a £4billion transport package over the next 10 years underpinning economic regeneration in the region.
Laura is a Chartered Member of the Royal Town Planning Institute and a committee member of both UITP and EMTA, highly-respected international and European organisations dedicated to promoting public transport and the dissemination of best practice.