James Watson, Global Client Director. Imagination - Imagine Festival

James Watson currently leads the Immersive Technology team at Imagination. With over 20 years of experience in digital marketing and innovation, James has worked with a wide range of clients across multiple business sectors. Over the past 4 years he has been closely involved in the development of VR and AR initiatives, leading to the delivery of ground-breaking experiences for clients including Shell, JLR, Canon and Ford.