David Watts - Imagine Festival

David Watts is Managing Director of CCD Design & Ergonomics. CCD is a leading human behaviour and design agency. It specialises in applying the science of human factors and ergonomics to the design process. It works across workspace design, wayfinding design, experience design as well as consulting on human factors problems.

In 20 years of professional practice, David has run CCD’s input to a wide range of projects within its transport portfolio. These have included passenger experience work for High Speed 2, the Emirates Air Line Cable Car, UX work for Jaguar Land Rover, designing various control rooms for Network Rail and London Underground, and designing new wayfinding systems at Stansted and Luton Airports.